Ok just one suggestion. I don’t really subscribe to gifting tips because you should know more about the person you’re buying a present for. What can a writer from an Ad/Sponsor-Driven publication possibly know that you don’t. 

BUT I guarantee that any book lover will love the Kindle, even those who fervently swears by the good old musky paperbacks because “they just feel and smell right”. They just don’t know what they don’t know. Throw in a Help Save The Planet note if you’re not confident, just to prick on their conscience, home-run. 

So which Kindle should you choose. Either the new Kindle or Kindle Touch. Kindle Keyboard (known as Kindle 3 before) is good, solid and fast but because there is no price adjustment (still US$139), you might as well get something smaller and newer. 

Some comparisons of Kindle ($79) and Kindle Touch ($99) that is not apparent from the website. 

Kindle is better because…

• Kindle is significantly lighter and smaller than Kindle Touch (Kindle Touch is smaller than Kindle Keyboard but weighs about the same). This is important to me. It should slip easily into the daintiest of bags. 
• Kindle refreshes quicker than Kindle Touch.  

Kindle Touch is better because…

• It is touch-based, so all you spoilt touchscreen mobile users can finally shut up about how buttons are so last century. 
• Battery lasts twice as long as Kindle (2 months!). This is according to the website, I haven’t used it enough to give a personal assessment. Compared to crappy battery life of mobile phones and tablets, Kindles last forever, you’ll be amazed with either.

OK, now an ACTUAL tip. You can load your Kindle present with free books since these will not be tagged to an account or device (as opposed to paid books). So your book lover can start using right away (you want to be gentle with the non-technologically inclined and slowly ease them into a new gadget). 

*PS: You may want to skip this if you’re giving to Geeks because they’d restore it to factory settings anyway, out of curiosity.

Many popular classics are free (I’m still trying to wrap my head around this travesty and good luck). Pride and Prejudice (MY ALL-TIME FAVE HELLO DARCY!), Sherlock Holmes, Alice in Wonderland, A Christmas Carol, Dracula, Grimm’s Fairy Tales etc. are all free! Get them here.

*PS: Amazon didn’t make them free, something is right about book royalties. 

Can you do better? Yes. Wrap it all up with a big red bow - Throw in a subscription to Amazon Prime.

I don’t know what type of deal they’ve made with the Publishers, but it sounds like Amazon robbed them. Aren’t we happy about that!